Why YouTube?
YouTube is the most widely used and most popular video platform worldwide.
And also the
second most used
search engine
after Google.
Website Traffic
YouTube is the second-largest search engine globally, surpassed only by Google itself. With billions of searches daily, it’s the go-to platform for users seeking information, making it crucial for your brand to be discoverable and leave a lasting impression.
The 2.3B users, of which 10.1M in the Netherlands, provide a huge, active market.
Facts & Figures.
(January, 2024)Active users
2.7b
Majority age group
25-34
Searches per day
3.5b
Visits each month
112b
Hours watched per day
1b
Hours uploaded every day
720k
So much content, so the algorithm decides which of those good videos your audience actually gets to see.
Build an audience
Organic content strategies are great to build a durable connection with your target audience and reach them directly at large scale through various content touch points in the YouTube consumer journey.
Boost your visibility
YouTube can boost your online visibility, expand your reach, help your audience, and convert leads into customers and fans of your brand.
Adapt to constant developments
YouTube is and always will be a platform that is constantly changing. The same accounts for your content strategy. It’s an ongoing process in which you continually need to optimize in order to improve.
Curious about what
YouTube can do for you?
Talk to our experts!
Don’t worry, it’s on the house
